Create great products, help our customers achieve success, build a dynamic successful company while supporting
society and the environment.
-SteelBerry Mission Statement
In 1975 Dave Cooper started a small business to meet a demand for products in his local athletic market. With his
own kids heavily involved in sports he knew what products organizations needed but had trouble finding and obtaining
at fair prices. Most of the items Dave produced in those early days were used as souvenirs at events or as awards at
competitions, tournaments and championships. One of the most popular items was custom lapel pins. Teams from
all over bought pins from Dave to use for trading with other teams when travelling to tournaments near and afar.
As the business has grown we have increased our product selection and services in order to move into new markets.
To better serve each market new divisions have been created to better focus on customers needs and provide top
quality service. Although each division markets separately they help one another by sharing ideas and resources. This
sense of community enables us to perpetuate Dave's original business ethic which is to "treat people the way you
want to be treated".
Today you will find Dave's son Jeff at the helm of SteelBerry. With Jeff's background as a professional hockey player he
is a big believer in working as a team. Whether it is an employee, supplier or customer, he feels that an approach that
does right by everyone ultimately brings success.
At Steelberry we recognize that our products and business practices have an impact on the environment and society.
Our ongoing goal is to make sure that impact is positive. As we help our customer invest in their employees, we invest
in our future through the following programs:
Staying true to our values has helped us create a company we are proud of. We look forward to working with you today,
tomorrow and far into the future.
society and the environment.
-SteelBerry Mission Statement
In 1975 Dave Cooper started a small business to meet a demand for products in his local athletic market. With his
own kids heavily involved in sports he knew what products organizations needed but had trouble finding and obtaining
at fair prices. Most of the items Dave produced in those early days were used as souvenirs at events or as awards at
competitions, tournaments and championships. One of the most popular items was custom lapel pins. Teams from
all over bought pins from Dave to use for trading with other teams when travelling to tournaments near and afar.
As the business has grown we have increased our product selection and services in order to move into new markets.
To better serve each market new divisions have been created to better focus on customers needs and provide top
quality service. Although each division markets separately they help one another by sharing ideas and resources. This
sense of community enables us to perpetuate Dave's original business ethic which is to "treat people the way you
want to be treated".
Today you will find Dave's son Jeff at the helm of SteelBerry. With Jeff's background as a professional hockey player he
is a big believer in working as a team. Whether it is an employee, supplier or customer, he feels that an approach that
does right by everyone ultimately brings success.
At Steelberry we recognize that our products and business practices have an impact on the environment and society.
Our ongoing goal is to make sure that impact is positive. As we help our customer invest in their employees, we invest
in our future through the following programs:
- GIVING BACK: Steelberry donates 5% of our pre-tax profits to social and environmental causes
- AT HOME: We use recycled and chlorine free paper whenever possible and encourage our customer to e-mail
orders to avoid faxing or mailing.
- OUTSIDE THE OFFICE: Each time any of us flies we purchase carbon credits to offset the negative
environmental impact of our trip. You can do the same, just go to the "Cool Your Jets!" button on the Ben &
Jerry's website at http://www.benjerrys.com
Staying true to our values has helped us create a company we are proud of. We look forward to working with you today,
tomorrow and far into the future.
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